After being closed for renovation for nearly two years, the Ford needed to let LA know that it was back. The outdoor venue also needed a way to set itself apart from its bigger and glitzier neighbor, the Hollywood Bowl. We dug deep into the Ford's DNA to find what made it different: its deep commitment to local communities and its mission to bring the very best of LA-based talent to the stage. We tapped into Angelenos love of all things locally sourced and created an integrated campaign that announced not just the the grand reopening of the Ford, but of LA's Freshest Stage.
The roster of artists appearing at The Ford is as eclectic as the city it calls home. To help tie everything together, we created a new identity system that played into the fresh and local theme, but allowed performers to tailor their communications to their artform.