San Diego Safari Park

In a year when there were no new announcements, no newly launched exhibits, and no new experiences to lure in potential visitors, the San Diego Safari Park asked us to create a campaign that did just that. Since there was no real news to share, we created some ourselves, with the park's first ever real-world, real-time stunt. No script, no shooting boards, no actors, no video village to review footage. Just a safari truck and a simple question posed to unsuspecting San Diegans: If you could go on a safari, right here, right now, would you do it?