UGG Australia

The research that came back to us at the start of this project was abundantly clear. The fuzzy boot that UGG was known for, and that women loved, men absolutely hated. To convince men to buy into the brand, we had to put the product first, feature it front and center, and let guys see for themselves that this is not the UGG that they were expecting. So we did just that: we shot a series of videos from the POV of the shoe wearer, and invited guys to meet a line of UGG footwear specifically designed for them.