AMAZON HALO

UX WRITING EXAMPLES

Brand Positioning Deck: Along with the Brand Guidelines, this deck provided the “true north” for all brand behavior.

Gateway Copy: The gateway is the marquee placement on the Amazon retail site homepage. For this project, we tested multiple variations of potential messaging, grounded in different strategic insights.

Membership CX: A roadmap of the customer journey, from the out-of-the-box experience through premium membership activation

Product Demo: In-app video created to help explain the Movement Assessment available to Halo members via the Halo app (note: audio is scratch)